There are many Internet Marketers out there who want to know the secrets to writing a great sales letter that will suck people right in and make them buy whatever it is that’s being sold. While there is no golden bullet – one magic secret that will create the perfect sales letter time after time – there is a little known secret that will help a lot. That secret is called the Zeigarnik Effect.
Many marketing experts know about the Zeigarnik Effect. What it’s all about is causing people to remember you or what you’re selling by leaving them with incomplete information. In other words, you leave them wanting more or you leave them feeling like something isn’t complete. Read the rest of this entry




