2010 March | Hodgkinson Publishing

Archive for March, 2010

Magic Banner Bot Software

Do You Market Using Blogs, Twitter, Social Sites, Or Articles?…

If you currently market through blogs, forums, articles, Twitter, or any of the social sites, then you’re going to LOVE the new Magic Banner Bot.

This software solves one of the biggest problems with social/blog/article marketing.

With these types of marketing, you can’t just promote your own sales sites and affiliate links all the time. If you do, you will likely lose all your visitors/friends/followers. (And for social sites, you can even get banned from the site altogether).

So you need to maintain credibility, by discussing other things and other web pages.

For example, if you were in a “dog” niche, you’d discuss interesting dog issues and websites.

This means you need to promote some web pages without getting paid anything for it. But Magic Banner Bot addresses this issue, by allowing you to put your own advertising “Magic Banner” on these web pages, when you post or tweet about them.

You still get credibility from promoting the page – but you also get the benefits of advertising your own offers or affiliate links at the same time.

Magic Banners are much more effective than ordinary banners, because they “float” above the page and scroll with it, drawing the attention of the visitor. This directly translates into more clicks – and more money. This gives you a powerful new way to boost your profits, with very little extra effort.

But Is It Legal?

Don’t Worry! Magic Banner Bot does not actually change web pages when it adds a Magic Banner to them. It uses technology called an “overlay frame” which is placed over the top of the web page by the visitors browser (this feature is supported by all the major browsers). There are therefore no copyright issues with using Magic Banners. Owners of websites can block “overlay frame” technology if they wish, but very few owners actually do so because it reduces their chances of getting links/traffic to their sites.

Want To See A Magic Banner In Action? Click Here To Read More About Magic Banner Bot And See Exactly How This Useful Marketing Tool Works.

Are You Marketing With Video Yet?

Prior to television, commercials used to be aired on the radio. Before radio, businesses used to advertise their wares in a variety of different ways, mostly through print media. Even before print media, metal signs depicting the nature of the product were produced.

Simply put for as long as there have been people in business, they have sought different ways to advertise their business. The purpose was to get more sales leads and generate more revenue for the business. And things haven’t really changed. Although advertising has come a long way, the nature of the reason for advertising has not changed since the days of the metal signs.

Radio commercials used to often feature jingles. The purpose of these jingles were to make the listener remember the product. Remember that people could not visualize the product back then, so they identified with the jingle. Commercial jingles were so popular, they were also later used in television advertising, although they seem to have lost their appeal.

Early radio advertisers were the sponsors of the radio program. They were short and sweet and people were forced to listen because they didn’t want to miss the next installment of their favorite radio show. Plus, back in those days, there was no remote control

When television came out in the late 1940s, advertisers quickly saw this as a good media to sell their product. They began sponsoring certain television shows. They often found ways to not only sponsor by their frequent commercials, but also within the program itself. One example of this is the old “I Love Lucy” television program, probably one of the most popular sitcoms of all times.

It was sponsored by Phillip Morris. Lucille Ball and Desi Arnaz had stipulations in their contract that they had to often be seen smoking during the program. This is why Ricky was often seen coming out of his child’s bedroom with a cigarette hanging out of his mouth.

In return for their sponsorship, the program aired. People were treated to all sorts of commercials in black and white that would seem very amateurish to people today. Madison Avenue was always the place for the big “ad men.” It soon became apparent that in addition to designing clever ads for magazines and billboards, they had to film commercial ads. The needed actors and cameras, lights and sets.

Was it worth it?

There were those businesses who thought that television would never last. They balked at the idea of spending a lot more money to advertise on television. And they certainly didn’t want to pay to sponsor an entire program.

And the clue here is that most of those businesses have now gone out of business.

Read the rest of this entry

PPV Traffic & The California Goldrush

Traffic – If you have any kind of website, online business or even if you’re currently just promoting affiliate programs, then let’s face it, you need traffic… Lots of traffic

Okay I’ll qualify that – You need lots of relevant and targeted traffic.

And that’s why you should be doing all you can right now to discover as much as possible about PPV…

But before we get stuck in let me share with you my personal philosophy about the whole traffic generation situation. You see I’d suggest that making money online today is pretty much like the California Gold Rush of the 1800’s.

Many people come online to seek their fortune. A few will become wealthy beyond their wildest imagination. But the majority will struggle, give up or go broke. And because we both want to see you in the first group (the wealthy ones) you should consider this…

During the gold rush many people used the simplest technique of all to find gold – they simply panned for it in the rivers. Because it was a cheap and reliable method, even the gold-seekers on the tightest budget could join the Gold Rush.

All you needed was a pan and a little patience.

However, those weren’t the people who made the biggest fortunes.

You see, the gold-seekers who become outrageously wealthy did so because they invested money in the most cutting-edge technology. They diverted entire rivers so they could pull the gravel easily from the bottom of the river. Then they used hydraulic machines to strip the gold from the gravel.

In short: Instead of standing in the middle of the river with a pan and picking up a nugget here and there, they were extracting the gold out of large sections of the river bed. You can bet the gold-seekers who did that became rich extremely quickly!

The reason I tell you this story is because history repeats itself.

Right now there are thousands of people seeking out their fortunes online using free methods to generate traffic. If this was the Gold Rush, these are the same people who’d be standing in the river – shivering – spending hours looking for a nugget or two.

Then there are the marketers willing to invest money in their business – just like the gold-seekers who were willing to invest in the technology.

These online marketers are not going after “scraps” online.

No, they’re going after their fortunes – and using paid traffic methods is the quickest way to do it.

And if you want to make YOUR fortune online, you too need to invest in your business.

Now I don’t want to offend anyone here but if someone is telling you different then they probably haven’t seen much success yet. They might be “getting by” on free methods, but they certainly aren’t pulling down the massive fortunes of their colleagues.

“But I Can’t Afford It” – C’mon let’s not even go here…

Tell people they need to invest in their business and in seconds you’ll hear the high-pitch whining begin. Usually, it sounds something like this:

“But I can’t afford to pay for traffic!”
“Can’t afford it”, says the guy who pays nearly $100 a month for his ultimate package of channels on cable TV.
“Can’t afford it”, says the woman who thinks buying a five-dollar cup of coffee is a necessity.
“Can’t afford it”, says the young marketer who’s wearing $150 shoes.

Can’t afford it… or perhaps these people just don’t want to spend the money?

And therein lays the big problem with those who claim they can’t afford to invest money in their business. They see it as an expense – like cable TV, shoes, and coffee. They figure if they spend the money then it’s gone forever.

But that couldn’t be further from the truth. In reality, it’s an investment.

That means if you invest wisely, you WILL see a return. You’ll see this return come back to you faster and bigger than almost any free traffic-generation method – I guarantee it!

And yes that means you’ll get richer faster.

PPV is one of the most affordable (i.e. cheap) ways to generate targeted traffic there is today, you can start with just a few dollars and scale up and see instant returns on your investment. So even if you’ve never considered ‘Paying for it’ before, right now really is the time to give it serious thought.