Do You Know This Copy Secret?

One of the keys to selling more products is to craft great sales copy…

… In general this usually includes the AIDA formula, which stands for attracting Attention, getting the prospect’s Interest, stoking Desire, and then putting out a strong call to Action.

When you break the formula down, much of it centers on crafting copy that taps into the prospect’s emotions, gets them to imagine owning the product, and shows them the benefits they’ll receive when they use your product.

If you can get them to feel something, and get them to imagine ownership, you’ve greatly increased your chances of making a sale.

But there’s one other element that can also greatly increase your sales – Wanna know what that is?

Stirring the prospect’s curiosity.

Not only does this work great in the headline — especially when coupled with a big promise — it also works like magic when you weave it into your benefit bullets.

Think of it this way:

When you stir someone’s curiosity, it’s like giving them an itch that they need to scratch. And the only way to satisfy their curiosity – to “scratch” that itch, if you will – is for them to buy the product. That’s why this strategy works so well.

Here’s an example…

Let’s suppose you’re selling a book on gardening. And let’s further suppose one of the topics you discuss is how to eliminate pests naturally, using soapy water. You could have a bullet point that says something like this:

“How Using Soapy Water Can Quickly and Easily Kill Garden Pests!”

However, the problem is that you’ve given away how to eliminate the pests.

There’s no mystery.

Instead, consider this:

“How a Common Household Item Can Quickly and Easily Kill Garden Pests!”"

Much better!

Now you have your prospects wondering what common household item gets rid of pests. Use similar bullet points throughout your copy, and your prospects will go crazy with curiosity.

End result?

They’ll buy your book just to relieve that curiosity “itch!”