Hodgkinson Publishing - Internet Marketing & Online Business Training

Billion Dollar Marketing Secrets by Ted Nicholas

I wanted to tell you about a fabulous new book I just finished reading by Ted Nicholas called, “Billion Dollar Marketing Secrets.”

If you’ve never heard of Ted Nicholas, he’s one of the true masters of direct marketing. Ted is responsible for over $5.9 billion in sales between his own product sales and his clients.

It’s amazing to think that many of today’s most successful internet marketers such as Yanik Silver, the late Cory Rudl and Mark Joyner are Ted Nicholas mentees.

They all credit the techniques they learned from Ted for helping them become multi-millionaires.

This brand new book is about the most effective method ever devised to market a product. It’s called Direct Response Marketing and is applicable both online and offline.

Here is what one of the top five marketers in the world (most famous for BluBlocker sunglasses) has to say about the new book by Ted Nicholas, BILLION DOLLAR MARKETING SECRETS

“This is a book that should be on every marketer’s
bookshelf. Why? It’s a joy to read, it gives you 80
pages of proven copy examples, and you can pattern
your advertising after many of the techniques
presented in this outstanding book. I strongly
recommend you get a copy and use it often.”
-Joseph Sugarman,
Author and Entrepreneur
BluBlocker Corporation Chairman

If you want to learn real-world direct marketing techniques from a true master, check out this book by clicking the link below:

http://marketingyell.com/BillionDollar

You can also find more of Ted’s books at www.TedNicholasBooks.com

Research For Information – Free!

While being involved with Internet Marketing, there’s no doubt that at some point during your work, you’re going to have to get some research done. While you may hate to research (or may you like it), you can at least get satisfaction out of knowing that there are plenty of places where you can research information for free.

There are three main places that you can and should research extensively.

One is the Internet, the next is your local library, and the last is a bookstore. Each of these places has their own unique positive and negative characteristics.

If you’re into IM then you obviously have the Internet readily available. There is an absolute mind-numbing amount of information on the Internet. You can find information on practically any topic you can think of if you know exactly how to look. More obvious topics will pop right up on search engines but more obscure topics may take a bit of work. You might have to enter related words or start with a broader topic and then work your way down to the exact topic. Take a look at www.infofinderpro.com for a great research tool that’ll help you find practically anything online.

The availability and the amount of information are two huge positives for researching on the Internet. The one drawback is that you don’t always know if the information you’re getting is correct. People can pretty much post whatever they want on the Internet. So make sure you’re always using reliable information.

Depending where you live, you may or may not have a large library. Larger libraries have a great amount of books you can use for research, but even smaller libraries come in handy too. As long as the topic isn’t too new or obscure, libraries are very useful for researching. And the fact that you can take-out most of the books makes libraries an even better choice.

The one negative of libraries is that they rarely have the latest books. So, if the topic is new or you’re looking for up-to-the-minute information in books, then a library probably isn’t the place to research. However, you may be able to get great information from a library’s magazines.

The final place that’s great for research is a large bookstore such as Barnes and Noble or Waterstones. For some reason bookstores are often overlooked as places for research. You can walk in, have thousands of the newest (and the oldest) books at your disposal, and simply pull out the ones you want and use them for research inside the store. Most bookstores also have a little café or something similar where you can have a cup or coffee or tea while you do your work.

Of course the drawback to bookstores is that the employees there might frown on you if you’re there all day everyday without buying anything

Sidenote: Nowadays most book publishers ‘pay for placement’ in bookstores – ie they pay to get good spots (in the window or the ‘walk in’ for instance) – Make a mental note of the kind of books in these spots the next time you visit because it might alert you to potential new trends you can hook on to.

Happy Researching!

For more great info-product creation tips and ideas check out www.InfoProductCrashCourse.com

Success or Failure? It’s all in your Mind…

What is it that separates people who are successful from those who are not? Is it hard work? Is it education? Or is it luck? Certainly all these factors – and many more- play a role in determining if you are successful or not. But there is one factor that seems to stand above all the other factors, and that is a belief in and the want to succeed.

If you think about it, what every successful person has in common is that they have a firm belief in themselves and a belief that they will accomplish what they want to accomplish. There is not one successful person who didn’t believe deep-down in their heart and soul, that they could be successful.

I know what your thinking, how can it possibly be that easy? How can just believing that you’ll be successful lead to actual success? Well, it’s much easier said than done. But that doesn’t mean it isn’t true.

Obviously there’s more to it then just believing you will be successful. In fact, there are many people in the world who think they’ll be successful but they don’t actually do anything about it. They just somehow believe they’ll magically “make it”. But these people are dreamers. And they don’t really want to succeed. If they did, they’d do more than just dream.

If you truly believe you have what it takes to succeed, and you truly want to succeed, then you will succeed. Why? Because you’ll keep working until you actually make it. And you won’t mind doing whatever it takes, you won’t mind working very hard, because you’ll know it’ll all be well worth the effort. You’ll know you’re going to succeed.

This is why there are so many people in this world who are wildly successful without taking the conventional paths to success. There are many people who quit college. There are many people who went against what everyone told them and did things the way they wanted to do them.

But you know what? These people probably would’ve succeeded even if they did finish college and even if they did what other people wanted them to do. This is because these people had a solid belief that they would succeed and they really wanted to succeed.

So what can you learn from all of this?

Well, the main lesson you can learn is that the path you take isn’t nearly as important as your will. This should be a great comfort to you.

What this means is that you can take many different paths and still reach your goals. You can make mistake and still achieve success. You don’t need to do everything perfectly in order to make it. As long as you keep your belief in yourself and what you’re doing, and as long as you really want to succeed then you will succeed.

So, always remember that your mind can be your best friend or your worst enemy. If you don’t believe you will succeed, then you won’t. But if you believe you can succeed – and you’re willing to do what it takes to do so – then you will achieve your goals and you will be successful.

Web Traffic On A Small Budget

When people are starting their online businesses, they need to drive traffic to their websites. However, in most cases, people do not have the money to pay for advertising.

There are many ways to driving traffic to a website, depending on your budget and the time you have available to work on building your online business.

This article lists some useful, low cost ways to generate traffic to your website.

1. Offer free reports and content. Giving away some freebies and including your website URL in those freebies is an effective and low cost way of building traffic to your website. You can write some useful short reports with your website link in them and offer those reports for free on a website where you ask visitors to leave their email address before they download the free reports or articles. This means you can give away the report with your URL and also build a list. Here’s a Great Example

2. Blog. Blogging is a very effective way of building traffic to your website. On your blog, you can discuss your website’s products and services, and add some links to your website. You can also answer any questions your prospects and customers may have. By blogging regularly, you will have fresh content that will get your website indexed by search engines and rank high on these search engines. This in turn increases traffic to your website.

If you want a quick and easy way to get content for your blog check out Utility Poster

3. Publish your own newsletter. Having your own newsletter where you offer free tips and content on a regular basis can help to increase traffic to your website. Your newsletter will have links to your website, so many people who will read your newsletter will also visit your website. Aweber is a good choice of list management software

4. Start a forum related to the products or services you sell on your website. By having a forum on your niche, you establish yourself as an authority in your topic. By answering questions and helping people in your niche on your own forum, you drive traffic to your website since you will have your website URL in your signature in the forum posts.

5. Exchange links with websites that have high popularity (PR) rank. All you need to do is to find websites that are related to what you offer on your website and exchange links with these sites. This is particularly effective if the websites have high popularity rank on search engines. By doing this, some traffic will come to your website through the websites you are linked to.

A tool you should consider for making this task a lot easier is WEB2SUBMITTER

These are the low cost ways you can use start driving traffic to your website. More traffic means more sales and profits for your online business. For more in-depth ideas check out this free report on traffic building

4 Reasons Social Marketing Is Important

Whenever you’re trying to sell things on the web and you don’t have a blog you’re putting yourself at a disadvantage. Think about it… Would you go to play golf without a putter?

Your competition is blogging and they are beating your pants off every day with ease. A part of blogging is submitting your articles to social directories.

Here are 4 reasons social marketing must be a part of your web business.

1. Social marketing is a common way to get info. Directories like Digg and Netscape are rapidly becoming the choice of people all over the globe as a way to keep up to date on what is going on.

If you’re not blogging and submitting to relevant social directories you’re losing out on this ever growing type of traffic.

2. Social marketing is uncomplicated to do. Here’s what you need. You should get a WordPress blog and set it up so that you can quickly bookmark the top directories. Then you should post in your blog everyday. (If you can talk and type you can blog so no excuses).

3. Social marketing is an interactive way to build up relationships with your readers. This has become know as Web 2.0 and it’s important to the future of your business.

Why?…

People still like to deal with people. This is an age-old sales trick that occasionally gets lost on the Internet. By making yourself and your blog interactive you become a actual person. This will help step-up your chances for sales and repeat sales.

4. Search engines love social marketing. You’re making their life easy when you blog around keyword rich topics that a person searching can find. When you master the methods of social marketing you will find you can get on page one of Google and other search engines fast.

The reason for this is search engines are spidering Digg, Reddit, Newsvine, and many more non-stop searching out fresh, relevant content to put online. This may as well be you as opposed to your competitor.

Don’t wait until tomorrow to get started. Do it today and your web business will benefit.