They knew that by exploiting a handful of secret strategies, they could boost their profits overnight and leave their competitors struggling to work out how they did it…

They didn’t have to spend months tweaking their products, and they didn’t have to worry about competing on price point. Instead, they strategically implemented these covert techniques that would begin working the moment anyone landed on their website.

You probably know of the power of psychological warfare, a campaign of the mind. It’s used to control the thoughts and actions of the enemy without them ever knowing what hit them. 

Now imagine the power that these strategies could wield when secretly integrated into your website.

You’d finally be able to target your visitors in a very different way, and your conversion rates would be dramatic proof of their effectiveness. No longer would you have to struggle for customers. Never again would you have to write 15 page sales pages just to convince a visitor that they absolutely need your product.

With just a simple strategy and careful placement of the right “triggers”, you could instantly maximize conversion rates unlike anything else you’ve ever tried.

If you are new to writing sales copy, you probably struggle to make your words come together. You want to take visitors on a journey, first by capturing their attention and then pushing your message across so that they feel they absolutely must have what you are offering.

Veteran copywriters know that in order to lead a visitor to the order button, you MUST push the right buttons, but when your website is receiving thousands of visitors a day, how do you know what those buttons really are?

This is where the “Extreme Influence” comes into play.

If you’ve done the job of market research, you know who your average customer is. You know what they want, what their concerns are, their fears and their ambitions. You know what they need, and the only problem you have is getting that across to them.

With Extreme Influence a new book from Simon Hodgkinson you will discover how to do that with ease.

Visit www.ExtremeInfluence.com for more information

But by using these powerful strategies, practically every visitor to your website will be CONDITIONED to respond to your offer!

Many marketing experts know about the Zeigarnik Effect. What it’s all about is causing people to remember you or what you’re selling by leaving them with incomplete information. In other words, you leave them wanting more or you leave them feeling like something isn’t complete.

The Zeigarnik Effect is actually based on a theory developed by Russian psychologist Bluma Zeigarnik. She noticed that waitresses remembered orders that weren’t yet paid for much better than they remembered orders that were already paid for. This led her to investigate this premise and she found that it’s true – people remember things that aren’t completed much better than things that are completed.

You can actually relate this to your own life. At work you can certainly name all the projects that you still need to complete and you can give details about them but you’ll probably struggle to give many details about completed projects.

At the movies or on television, movies or shows that have cliffhangers are much fresher in your mind than shows and movies that had no loose ends when it ended.

So how does this apply to writing sales letters?

Quite simply it means that you need to leave the customer wanting more. You need to make the potential customer feel like there’s something left undone. Then they’ll remember your sales letter and they’ll be much more likely to buy from you. If you create that feeling of wanting or needing more, that feeling of something being incomplete, then the potential customer may buy just to get rid of that feeling.

Of course you can use the Zeigarnik Effect in online ads too. In fact, you should definitely use it in your online ads. It will help you get into people’s minds and stay there. You will notice your conversion ratio rise dramatically.

Writing an effective sales letter is not an easy art to master. There is not secret that can be applied that will suddenly make a bad sales letter into a great sales letter. However, the Zeigarnik Effect is one tip that most people don’t even know about, and if you use it in your sales letter, you will find that you get great results.

If you’re interested in learning more about the art of copywriting, you can now get your hands on a fantastic course called Make Your Copy Sell – See: www.MakeYourCopySell.com for more information.