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	<title>Hodgkinson Publishing &#187; Headline Maximizer</title>
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		<title>How To Get 300% More Conversions</title>
		<link>http://hodgkinsonpublishing.com/newsupdates/how-to-get-300-more-conversions/</link>
		<comments>http://hodgkinsonpublishing.com/newsupdates/how-to-get-300-more-conversions/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:47:19 +0000</pubDate>
		<dc:creator>HodgkinsonPublishing</dc:creator>
				<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[News & Updates]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[Headline Maximizer]]></category>
		<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://hodgkinsonpublishing.com/?p=366</guid>
		<description><![CDATA[Did you know that there&#8217;s one change you can make to your website right now that&#8217;ll take you only minutes to do, but could increase your sales and conversions by 300% or more? In fact, there are likely a lot of little tweaks here and there that could have a profound positive impact on your [...]]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: justify;">Did you know that there&#8217;s one change you can make to your website right now that&#8217;ll take you only minutes to do, but could increase your sales and conversions by 300% or more?</h2>
<p style="text-align: justify;">In fact, there are likely a lot of little tweaks here and there that could have a profound positive impact on your profits. In this case small hinges do swing big doors.</p>
<p style="text-align: justify;">But knowing what to change, as well as what to change it to, is often the challenge.</p>
<p style="text-align: justify;">For instance, as a direct response copywriter who has written sales letters producing millions of dollars for top marketers, both online and off, I know that changing your headline has the greatest potential for boosting your sales, because many more people read the headline over the body sales copy. <em>In fact, legendary adman David Olgilvy has said that five times as many people read the headline as they do the sales copy on average.</em></p>
<p style="text-align: justify;">Your headline is quite literally an ad for your ad, so it had better do its job, or your sales message won&#8217;t even be read. And if they don&#8217;t read it, they certainly won&#8217;t buy your product or service.</p>
<p style="text-align: justify;">You don&#8217;t want to be clever in your headline, and in most cases you don&#8217;t want to try to sell them on your product or service at that point. Instead, <strong>you want your headline to &#8220;sell&#8221; them on reading your sales letter</strong>, where it will do the selling.</p>
<p style="text-align: justify;"><strong>And what about your sales letter itself?</strong> You probably know that a targeted message is more likely to be read and acted upon than a blanketed generic one. With all the different traffic sources sending visitors to your site, how can you make sure your sales message is relevant for each of them?</p>
<p style="text-align: justify;">Wouldn&#8217;t it be easy and more profitable if your website was able to figure out all on its own the most targeted effective sales message was then without any help or assistance from you.  And even better if it would just then select that message to get your more and more sales while you kicked back and ignored it completely.</p>
<p style="text-align: justify;">Now I bet you&#8217;re thinking &#8220;<em>But nothing can do that</em>&#8221; and up till recently I would have had to agree with you. </p>
<p style="text-align: justify;"><em>Until I started using this:</em></p>
<p style="text-align: center;"><a title="Check Out Headline Maximizer" href="http://newfasturl.com/headlines" target="_blank"><strong>CLICK HERE TO FIND OUT HOW TO MAX CONVERSIONS IN YOUR SLEEP! </strong></a></p>
<p style="text-align: left;">It&#8217;s called <strong>Headline Maximizer</strong> and believe me once you put this to use you&#8217;ll never launch another site without it again&#8230;</p>
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