Payment Processing for Web Marketers

Payment Processors: Let’s jump straight into the part where you make money rather than spend it!

If you’re planning to sell anything online then you need someone to process payments for you. Once you have a big enough business then you can consider setting up a merchant account via your bank to process payments, but if you’re just getting started then you’ll need someone to do it for you.

And a payment processor does just that, they process the payment for you and pay you, in return they take a cut of every transaction. It’s a fairly hassle free way to get started and you won’t need to worry about anything but keeping your refunds low and getting people to your site!

Now there are certain products like gambling/mlm schemes/porn and restricted category programs that the processors will not take, but most other things should be ok. (If in doubt check their terms) To sign up typically you just fill out your details to apply, someone will review your details and give you a decision in a few days.

Here are some popular payment processors you can choose from:

I think Clickbank deserves a particular mention, if you’re products are digital, like a digital book, a subscription to a website etc, then they will happily process payments for you, but they can also help you to sell more!

They have a built in marketplace where anybody with a Clickbank account can become an affiliate and help you to sell your product. That means if you have a salesletter that converts well you could get some of the top affiliates driving traffic to your site and you only pay them when it results in a sale!